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Firstline workers

Unlock the full potential of business development, customer relations and corporate performance by refocusing on user and customer experiences to capitalise on their strengths and capabilities.

Details of the offer

Objectives

In the face of the digital revolution and AI, businesses must fundamentally rethink their practices, skills and ways of working together. Magellan Consulting supports this transformation by placing people at the heart of the change: embedding initiatives in the day-to-day lives of frontline staff, developing key skills, and adopting new managerial approaches (leading by example, continuous training, and being approachable).
Drawing on practical expertise and the tools of change management, Magellan implements innovative and operational solutions: immersive training, visual management, career pathways, and the mobilisation of local teams. A pragmatic, well-equipped approach focused on the sustainable success of transformations.

Benefits

  • Align stakeholders around a shared vision and define a target framework tailored to the specific characteristics of the organisation and the business units affected,
  • Draw up a roadmap that takes into account the challenges of scaling up by addressing long-term issues, barriers to transformation and all day-to-day operational constraints,
  • Design effective tools and actions, drawing on change management practices and modern, proven methods (generative AI, intelligent digital platforms, etc.), driven by a visible team on the ground,
  • Successfully scale up with content that can be effectively adapted in the field and quickly adopted by line managers and staff,
  • Establish a control centre to collect (feedback from the field), share (KPIs and successes) and improve (adjustments to tools and initiatives, new directions)
  • Leverage generative AI to optimise the workload and production times for communication and training materials whilst delivering comprehensive, high-quality content.

Implementation

  • In-depth analysis of the human impact: conducting a socio-dynamic assessment and mapping changes to identify key issues by population group.
  • 360° change strategy: coordination of key levers: communication, training, ambassador network, management involvement and user support.
  • User-centred approach: defining personalised journeys, personas and mindsets to adapt transformation initiatives to on-the-ground realities.
  • Scaling up change: setting up a Digital Factory and organising roadshows to embed new practices sustainably.
  • Steering and adoption tools: monitoring adoption via a dedicated dashboard, integrating Lean Management and deploying immersive digital tools to facilitate buy-in.