Magellan & Salesforce

From consultancy to industrialisation, we combine AI, data and agent-based approaches to design intelligent and distinctive customer experiences.

A 360° business transformation combining AI, agents, data and business expertise

In the age of the Agentic Enterprise, Salesforce is becoming the intelligent platform of choice, where data, business applications and autonomous agents work together seamlessly to transform operations into immediate business value.

This transformation is built on an industrialised, governed and secure data foundation. With Informatica, data quality, unification and governance become native, ensuring a reliable and actionable foundation for all AI and business uses. Salesforce also relies on a deeply sector-specific approach that integrates data models, processes and business accelerators to address complex workflows.

In this context, the transformation is based on three pillars:

The context system (Data 360 + Mulesoft + Informatica + Tableau Analytics): a unified and governed data foundation, ensuring the reliability, quality and usability of data for analytical and agent-based applications.
The work system (Customer 360 + Industry Clouds): business applications enhanced by sector-specific accelerators, where data becomes directly actionable within complex workflows.
The agent system (Agentforce 360): the execution layer that enables the creation and orchestration of autonomous agents capable of acting within business processes. From campaign management and intelligent segmentation to the handling of complex quotes and end-to-end automation of customer journeys, agents streamline and accelerate critical operations.

This architecture transforms CRM into an intelligent, governed execution infrastructure, where value no longer comes solely from data or insights, but from the ability to act and continuously improve business processes. The performance of AI then depends directly on the strength of the existing foundation: data, integration and industrialisation become the true drivers of value.

A strong and recognised Salesforce partnership

As a Salesforce Summit Partner since 2015, we draw on certified expertise and a direct connection to the Salesforce ecosystem to accelerate large-scale business transformations. This close relationship enables us to rapidly integrate the latest innovations – AI, data and agent-based approaches – to create high-performance, secure and future-proof solutions.

Driven by teams of multi-certified experts and a strong culture of innovation, we lead complex, large-scale transformations with high standards of execution, industrialisation and sustainable performance.