TX Secure
TX Secure : Product Authentification
Online commerce now represents 20% of European sales. This digital shift has fueled explosive growth in counterfeiting, with severe consequences: capital hemorrhage, employment loss, and brand damage.
The Digital Service Act (DSA) enters into force in January 2024, imposing critical compliance measures. Platforms must prevent illegal product sales, but face a delicate challenge: ensure compliance without disrupting the seller experience.
Authenticating e-commerce transactions
TX Secure integrates product authentication seamlessly into your seller journey in real-time, rewarding genuine products with an authentication label that increases market value.
Our Authentication Hub cross-references three data sources: seller data, AI-powered counterfeit detection, and partner intelligence from IP owners. This collaborative ecosystem strengthens our ability to eliminate counterfeits.
Just as 3D Secure protects payments, TX Secure protects product authenticity. Integrate product authentication as standard in your platform the same way you guarantee payment security: without friction, with full compliance.
Key Benefits of TX Secure
For Marketplaces
- Compliance with EU regulations (DSA)
- Reduce dispute resolution & fraud costs
- Reinforce customer trust
For IP owners
- New revenue streams: compensation mechanism granted
- New market insight: data on second-hand products and their markets data
Partnership with identification providers
- PUFIN-ID
- Advanced Track&Trace